One toolkit to understand user behavior and improve activation
Instantly see where users drop off and how to fix it, just by installing one JS snippet and picking your key event —
No credit card required · First insight in under 10 min · Cancel anytime
Trusted by product teams worldwide
The Problem
Generic analytics tell you what happened.
We tell you exactly where to fix it.
Activation Rate — Last 30 days
↓ 8 pts42%
Was 50% last month
All metrics
Which step is failing?
None of these numbers tell you where users drop off or what to fix.
Activation Funnel — Drop-off Analysis
Step 3 is your leak. 49% of users drop off when asked to enter a team member — typically within the first 4 hours. Deploy a skip-for-now tooltip to unblock them.
No more guessing. No developer needed. No waiting for the next sprint.
The Workflow
Measure. Act. Evaluate. Repeat.
A tight loop that compounds. Each iteration makes the next one faster and more precise.
Find where users get stuck.
Map your activation funnel step by step. See time-based drop-offs, identify the exact moment users give up, and track how long it takes to reach the First Key Event.
- Step-by-step Activation Funnel
- Time-to-First-Key-Event tracking
- Cohort & behavioral segmentation
Activation Funnel · Last 14 days
Time to Key Event
6m 42s avg
Biggest Drop
Step 3 · −37pts
Fix it. No developer required.
Deploy targeted Onboarding Plays — tooltips, checklists, or modal nudges — directly to the users who are dropping off. Build once, launch in minutes.
- No-code tooltip & checklist builder
- Segment-targeted Play delivery
- Trigger on event, time, or inaction
See exactly what moved the needle.
Compare Before vs. After metrics on your funnel. Annotate every change on a shared timeline so you always know why activation moved — up or down.
- Before / After funnel comparison
- Timeline annotations & changelog
- Slack alerts when metrics shift
Before vs After — Step 3 Play
Is FounderOS right for you?
Built for self-serve B2B SaaS.
Good fit if you:
- ✓Have a trial or freemium signup flow
- ✓Have at least 1 clear Key Event (e.g. workspace created, teammate invited, integration connected)
- ✓Want to improve activation within 7–14 days
Add a JS snippet to your product
One-time setup. Works with React, Vue, or plain HTML. We pre-load demo data so you see your first funnel insight in minutes — no real traffic needed.
src="https://cdn.founder-os.ai/tracker.js"
data-api-key="your-api-key"
data-auto-init="true">
</script>
From incomplete setups to high-quality users in days
CX Genie used event-based scoring to identify low-quality accounts early and guide users to complete critical setup steps.
- Low-quality accounts identified early
- Users guided to complete key setup steps
- More users reached “Helpdesk ready” stage
Users stuck — incomplete setup, no activation
FounderOS triggers re-engagement → full setup → high-quality profile
Pricing
Try it free. Scale when you grow.
For founders who want to find drop-offs and fix fast, with minimal dev work.
- Track your activation funnel
- Deploy onboarding plays (no dev)
- Basic segmentation
- Product analytics dashboard
For teams working on activation. Everything in Starter, plus:
- Shared dashboards for weekly team reviews
- Slack alerts when activation shifts
- Advanced segmentation & user auto-tagging
- Role-based access control (RBAC)
- Unlimited onboarding plays
FounderOS showed us the exact step where 46% of our users were abandoning. We deployed a one-line tooltip. Activation went from 32% to 63% in two weeks.
We went from zero visibility to knowing exactly where users dropped off — all in one afternoon. I saw my first funnel insights the same day I signed up.
We defined 'first report sent' as our key event and immediately saw that 58% of users never got there. FounderOS told us exactly which step to fix — we shipped a nudge without touching a line of code.
Henry Truong
Head of Growth, CX Genie
Sarah Chen
Founder, OutboundGlow
Marcus Lim
Co-founder, DataBridge
Improve your activation rate.
Join 500+ early-stage founders who use FounderOS to pinpoint where users drop off, ship the fix, and watch activation climb.